Sensitive Teeth & Gum Care

Gentle care for teeth that react to hot and cold, and for gums that need extra protection: sensitive toothpaste, gum care and soothing gels.

Gentle care for sensitive teeth and gums

A sharp twinge from ice cream or hot coffee, or gums that bleed when you brush, are common signs that your teeth and gums need gentler care. Toothpaste for sensitive teeth helps calm exposed areas, while gum protection formulas, soothing gingival gels and antibacterial mouthwash support healthy gums.

What helps

• Sensitive toothpaste: reduces the twinge from hot, cold and sweet.
• Gum protection toothpaste: helps keep gums healthy and firm.
• Gingival gels: soothe irritated gums locally.
• Ultra-soft toothbrushes: clean without irritating.

Tips for sensitive teeth

1. Use a soft or ultra-soft toothbrush.
2. Brush gently in small circles, never scrub.
3. Use sensitive toothpaste every time you brush.
4. Avoid rinsing straight after brushing so the active ingredients can work.

When to see a dentist

If sensitivity or bleeding gums continue for more than a couple of weeks, book a check-up with your dentist.

Brands in this collection

Discover sensitive teeth & gums from Ecodenta, Elgydium, Pierre Fabre, Arm & Hammer, Eludril, Acca Kappa and Prokudent.

Frequently asked questions

How quickly does sensitive toothpaste work?

Many people notice relief within one to two weeks of daily use.

Why do my gums bleed when I brush?

It's often a sign of plaque at the gum line; gentle, thorough cleaning usually helps.

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