milk_shake The Gloss Acidic pH Demi-Permanent Colour 10.37 Golden Violet Platinum Lightest Blond 60 ml

milk_shake The Gloss Acidic pH Demi-Permanent Colour in shade 10.37 Golden Violet Platinum Lightest Blond is an ammonia-free, oil-based demi-permanent hair colour designed for professional salon use. This acidic pH formula deposits tone and adds high-shine gloss without lifting or altering the natural hair structure, making it suitable for toning, refreshing faded colour, and blending up to 50% grey.

• Shade: 10.37 (10GV) Golden Violet Platinum Lightest Blond
• Formula: Ammonia-free, acidic pH, oil-based demi-permanent
• Finish: High-shine, glossy tone-on-tone result
• Longevity: Lasts approximately 15-20 washes

The conditioning formula contains hyper-fermented prickly pear extract, an amino acid complex, organic blueberry extract, and the Integrity 41 antioxidant complex. These ingredients help nourish porous, chemically treated, or fragile hair while improving condition with repeated use. It is particularly effective for neutralizing brassiness in blonde tones and adding radiance to highlighted hair.

For best results, mix 1:1 with milk_shake The Gloss Acidic Colour Activator 6 vol (1.8%). Apply to clean, towel-dried hair and process for 20 minutes at room temperature without heat. Rinse thoroughly and follow with milk_shake Colour Specifics Acid Colour Sealer to lock in tone and shine. A patch test is required prior to application as this product contains oxidative colorants.